Jordan Lipscombe: The UK Beauty Bestie You Need to Follow
If you’ve spent any time scrolling through beauty content online, chances are you’ve already come across Jordan Lipscombe. Whether it’s a glam tutorial on YouTube or a candid TikTok live, this British beauty creator has a way of making everyone feel like they’re getting ready with their best friend. But who exactly is she, and what makes her stand out in a sea of beauty influencers? Let’s dive in.
Who Is Jordan Lipscombe?
Jordan Lipscombe is a British beauty, fashion, and lifestyle content creator who has built one of the most loyal and engaged audiences in the UK beauty space. Known for her warm personality and down-to-earth approach, she’s often described as the kind of creator who feels less like an influencer and more like a trusted friend who just happens to know everything about makeup.
She proudly calls herself “your UK beauty bestie,” and honestly, her audience would agree. From everyday glam tutorials to honest product recommendations, Jordan has carved out a space that feels genuinely authentic — something that’s harder to find than it sounds in today’s content landscape.
Where Is Jordan Lipscombe From?
For those wondering where Jordan Lipscombe is from, she hails from Hampshire, England. She’s proudly British, and her personality very much reflects that warm, self-deprecating, and relatable charm that UK audiences love. Her roots in Hampshire have stayed a part of her identity even as her platform has grown to reach audiences across the globe.
Jordan Lipscombe Age
Jordan Lipscombe was born on March 11, 1998, which makes her 28 years old. As a Pisces, she brings a creative and intuitive energy to everything she creates — which perhaps explains why her content consistently resonates on such a personal level with her followers.
Jordan Lipscombe’s Platform Presence and Audience
Jordan isn’t a one-platform creator — she’s built an impressive presence across multiple social media channels, each with its own flavour of content.
YouTube
Jordan’s YouTube journey started back in February 2014 when she first created her channel. However, it was in January 2016 that she uploaded her first video, titled “Get Ready With Me | Simple Everyday Glam.” The response was incredible. She hit 100,000 subscribers within just six months of posting that first video — a milestone that many creators work years to reach. Today, her channel boasts over 1.86 million subscribers who tune in for everything from skincare routines to full glam transformations.
Jordan Lipscombe TikTok
When it comes to Jordan Lipscombe TikTok, the numbers speak for themselves. She has amassed 2.2 million followers and an impressive 97 million likes on the platform. But what really sets her TikTok presence apart is her commitment to daily TikTok Lives, where she chats with her audience about all things beauty in real time. It’s that interactive, unfiltered energy that keeps her followers coming back every single day. Her filming setup and video quality are frequently praised, with fans noting that her content looks effortlessly polished without feeling overly produced.
Rounding out her social media presence, Jordan has 484K followers on Instagram, where she shares beauty content, fashion posts, and glimpses into her everyday life. It’s yet another platform where her aesthetic stays consistent and her community stays engaged.
Jordan Lipscombe’s Content Pillars
What makes Jordan’s content so watchable? A lot of it comes down to the variety she offers while still staying true to her core beauty identity. Here’s a breakdown of what she creates:
Makeup Tutorials Her Get Ready With Me (GRWM) videos are fan favourites. Whether it’s a quick everyday look or a full glam moment, Jordan walks her audience through each step in a way that feels approachable and easy to follow.
Skincare Routines Her skincare content is among the most-watched on her channel. She keeps things real, sharing what actually works for her skin rather than just pushing whatever product lands in her PR box.
Hair Styling From her viral “How I Style My Short Hair | Long Bob” video to quick styling tips, Jordan proves that beauty content isn’t just about makeup. Her hair content has helped build a well-rounded channel that appeals to a wide audience.
Shopping Hauls Affordable beauty finds and haul videos are a staple of Jordan’s content. She has a talent for spotting quality products at accessible price points, making her recommendations genuinely useful for viewers of all budgets.
Product Reviews and Recommendations Jordan’s tried-and-tested approach to beauty is one of the things her audience trusts most. She doesn’t just slap a label on something and call it a favourite — she actually uses the products and shares honest thoughts.
Fashion and Lifestyle Beyond beauty, Jordan also shares outfit ideas, life updates, and personal vlogs that give her audience a fuller picture of who she is beyond the makeup brushes.
Brand Collaborations and Credibility
Jordan Lipscombe’s credibility in the beauty space hasn’t gone unnoticed by brands. She’s collaborated with some well-known names, and each partnership feels like a natural extension of the content she already creates.
One of her most talked-about collaborations was with Primark, where she curated a 12-product “Beauty Edit” featuring cruelty-free must-haves. The edit included everything from complexion products to nude lip essentials and bestselling faux lashes. Jordan has been a long-time Primark Beauty fan, so the collab felt genuine rather than forced — something her audience immediately picked up on.
She also teamed up with The Beauty Crop on a “Lip Edit” collection, and has worked with With Love Cosmetics on brand activations. Each collaboration has been carefully chosen to align with her values and her audience’s tastes.
On the industry side, Jordan is represented by the Saatchi talent agency, which speaks volumes about where she stands in the UK creator landscape. It’s a recognition that she’s not just a popular face online — she’s a professional with real commercial influence.
Content Style and Format
What you’ll notice quickly about Jordan’s content is that it has a consistent feel across all platforms — friendly, warm, and always put-together without being intimidating. She describes her vibe as “bestie energy,” and it genuinely comes through in every video.
Her format blends long-form YouTube tutorials with short-form TikTok content and curated Instagram posts. This cross-platform strategy means she can go deep on a tutorial for her YouTube subscribers while also staying relevant and discoverable through quick TikToks and Reels. She mixes educational beauty content with personal storytelling, which means even a simple routine video ends up feeling like a catch-up session with a friend.
Jordan Lipscombe and Jake: Her Relationship
Fans who follow Jordan closely are also curious about her personal life. Jordan Lipscombe and Jake — referring to her partner Jake Alan Stenning — have been together since 2018. Jake is an Instagram personality, and the two have been a consistent presence in each other’s lives and social media since they got together. Before Jake, Jordan had been in a relationship with Elliot Stephens. She has largely kept her personal life relatively low-key, but fans appreciate the glimpses she shares.
Community and Influence
One of the things that truly sets Jordan apart from many creators in the beauty space is how invested she is in her community. She’s not just broadcasting content — she’s building relationships. Her daily TikTok Lives are proof of that, creating a space where followers can interact with her directly and feel genuinely seen.
Jordan is also an active presence within the wider beauty influencer community. She engages with fellow creators like Shannon Harris and Casey Holmes, showing that she values collaboration over competition. This approach has helped her build a reputation as someone who lifts others up rather than staying siloed.
Her positioning in the beauty world is unique because she’s trusted as a peer, not just a personality. That trust is what drives real purchasing decisions among her followers — not just passive likes and views.
Content Ideas Inspired by Jordan Lipscombe
If you’re a content creator looking for inspiration, Jordan’s catalog is a goldmine. Here are some content ideas drawn from her style:
- Get Ready With Me: Everyday Soft Glam — A classic GRWM that shows a full face of makeup in a relaxed, chatty format
- Testing Jordan Lipscombe’s Primark Beauty Edit — A review-style video trying out her curated product picks
- My Full Skincare and Makeup Morning Routine — Combining skincare and makeup into one flowing routine video
- Affordable UK Beauty Haul (Drugstore Gems) — A haul focused on accessible, budget-friendly finds
- Recreating Jordan Lipscombe’s Viral Makeup Look — A collab or reaction-style video inspired by one of her most popular tutorials
- A Day in My Life as a Beauty Content Creator — A lifestyle vlog that pulls back the curtain on the content creation process
Key Takeaways for Beauty Content Creators
Jordan Lipscombe’s journey offers some genuinely valuable lessons for anyone looking to build their own beauty platform:
Start with a clear, niche signature style. Whether it’s everyday glam or soft natural looks, having a recognisable aesthetic gives your audience something to come back for.
Build community through consistency and personality, not just polished tutorials. People follow people, not just content.
Lean into affordable and accessible products. Not everyone has a luxury budget, and creators who acknowledge that earn trust fast.
Use a cross-platform strategy. Long-form on YouTube, short-form on TikTok and Instagram — each platform serves a different purpose and reaches a different part of your potential audience.
Pursue brand collaborations that feel genuinely aligned with your content. Jordan’s success with Primark and The Beauty Crop works because the partnerships make sense for who she is and what she already creates.
Also Read: Long-Term Skin Health: Moving Beyond Trends to Skin Tolerance
